I’ve been getting a lot of messages lately from business owners—people who already have functioning, successful offers—asking:
“How do I find a niche?”
Or more specifically:
“I want to stand out more. Should I pivot? Do I need to focus on a new industry?”
If this is you, pause for a second.
Let’s not fix what isn’t broken.
You might already have a niche… you just haven’t recognized it yet.
Reflect First, Then Refine
Before you go pivoting your entire business or throwing spaghetti at the wall, take a look at what’s already working.
Here’s something I’ve seen over and over with my clients:
- They love what they’re doing.
- They have a solid group of happy clients.
- But they start doubting if it’s “niche enough” or feel pressure to break into a new industry because everyone else online is suddenly targeting tech/startups/creators/whatever.
Sound familiar?
If you already have people buying from you—and they’re getting results, telling their friends, and giving you good feedback—then maybe the niche isn’t the problem. Maybe you just haven’t named it yet.
Start With What You Know: Gather the Data
Before you jump into a new direction, do some self-inventory. Ask yourself:
- Who are my current favorite clients?
- What problems do they consistently come to me for?
- What do they say they appreciate most about my work?
- What am I really good at that I might not be highlighting enough?
- What do these clients all have in common (industry, personality, stage of business, values, etc.)?
Look through past feedback, testimonials, even DMs.
There’s often a trend hiding in plain sight.
Example:
One of my clients thought her audience was all over the place. But when we slowed down and looked closer, nearly all of them were actually in the real estate space and had been in business for about 1–3 years. They came to her because she knew how to help them build structure and systems without overwhelming them. They didn’t say “I’m hiring you because you serve real estate pros in years 1–3”—but that’s what was happening. Boom—niche. Even if it’s not something you’d find in a dropdown menu, it was clear once we zoomed out and noticed the trend.
Your Existing Clients Might Be Your Niche
Let’s say you’re a copywriter, and your last 6 clients have all been women launching personal brands. They came to you because they loved how your voice felt casual but still sharp. You didn’t plan for that to be your niche, but that’s a pattern. That’s insight.
Or maybe you’re a coach who’s worked with everyone from artists to accountants, but you’ve noticed the clients who stick with you longest are those running family businesses. They love your grounded, realistic approach. That’s data you can use.
A niche doesn’t always mean a specific job title or industry—it can be a shared vibe, goal, or even mindset among your clients.
Experiment, But Don’t Abandon What Works
Now, if you are feeling drawn to a specific sector (like tech, events, beauty, etc.), go ahead and test it out—but don’t throw your current momentum out the window.
Run a small experiment:
→ Reach out to a few people in that space.
→ Offer a low-lift way to work with you.
→ See if the messaging resonates, if you enjoy the work, and if the results align.
But also ask yourself:
Is this new industry really a better fit? Or is it just louder online?
Grow From What You Already Know
Sometimes the “new niche” you’re looking for is already under your nose.
If your existing clients are already talking about you to others in their circle…
If you already have testimonials, context, and behind-the-scenes insight…
Why not build your niche there?
You don’t have to reinvent the wheel.
You can refine, not restart.
Bottom line:
Your niche doesn’t always require a dramatic pivot.
It might just be waiting for you to notice it, name it, and own it.
Want help identifying patterns or brainstorming how to position yourself more clearly? DM me or send an inquiry through judy-ta.com.
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